TO BLOG OR NOT TO BLOG – THERE IS NO QUESTION ABOUT MEDICAL BLOGGING!
Every healthcare practice should have a medical blog. Whether it is a means of sharing important medical information with your patients, a way to introduce your medical practice to potential patients, or the place where you can transmit your professional expertise to others, a medical blog can become the online platform to share your brand with the world.
Many people think that medical blogging is an overwhelming and useless process. While it is true that you will need inspiration and discipline to feed your entries at least once a week (or a marketing company such as HealthCare Marketing Group), medical blogging can catapult your medical practice as well as enhance your career with the proper combination of SEO for search engines, and engaging content for readers.
FIVE SUPER REASONS SMART MEDICAL PRACTICES BLOG
Clarify Thoughts. Medical Blogs are a great way to keep your writing skills sharp. There are many good arguments about why writing is positive, but medical blogging can help distribute information quickly and clear away misconceptions about services, procedures, or expectations. Besides helping to remove stress, developing your ideas in structured sentences is the first step to put the order in our minds while improving the ability to communicate clearly and concisely. As most patients come into a medical practice with a ton of questions, a medical blog can help disseminate some of those questions and concerns before booking an appointment.
Rewards in Patients and Patience. Many people postpone the process of starting to blog because they feel afraid of not having anything interesting to share. Becoming a good medical blogger means to accept that you will be exposed to critics, so you have to be smart and take them as an opportunity to be better. If you wait for the moment until you feel completely ready to do it, it might never come. By allowing potential patients to see the inside of a medical practice through medical blogging, you are creating an open line of communication.
The humanity of a Medical Practice. Today’s world is viral. Sharing your blog through social networks implies the chance to get connected with people in your location and gives you the possibility to spread your knowledge, creativity, and authentic voice. The combination of medical blogging and social media helps to link humanity and medical technology through a voice of expertise in our current digital society.
Engaging Patients Through Medical Blogging. A well optimized and positioned blog can help to approach people with your same interests, passions, and professions. Connections can be local and immediate. Since people feel naturally uncomfortable going to the doctor for even the most routine problems, a strong medical blog can give patients a warm feeling about the medical practice, the doctor, and the staff.
Fine Tuning Your Medical Marketing. Printing things like brochures, flyers, and rack cards can be very expensive with little room for changes. Fortunately, online tools give you the chance to do experiments in medical marketing without any financial risk. Medical Blogging lets you gauge interest and patient engagement with many types of medical information without the cost of printing. Once this blog engagement data is received, several new marketing initiatives can be created based on the reader numbers.
MEDICAL BLOGGING – A GREAT WAY TO ATTRACT AND ENGAGE PATIENTS
The most valuable gift that medical blogging offers to healthcare professionals is the ability to overcome borders and connect with potential patients while increasing the possibilities for current patients. Developing the habit of writing in an online platform is an adventure of enhancement and self-discovery for any medical practice. With the consistent delivery of medical marketing blog posts that are engaging and informative, medical practices and hospitals can grow their patient base. Contact HealthCare Marketing Group today at 800-258-0702 so that we can help you bring more patients to your medical practice!